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The ‘Che’ revolution

Tsk tsk… Kem Che? Seriously, Kem Che? Is that the best one-liner the underpaid copy-writer of Tantra t-shirts could come up with?

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Tsk tsk… Kem Che? Seriously, Kem Che? Is that the best one-liner the underpaid copy-writer of Tantra t-shirts could come up with? That too on the man Time Magazine included in their list of the 100 most powerful men of the 1900s.

The provocation for this rant, like all others, is of course Bollywood - you see Abhishek Bachchan in the promos of ‘Jhoom Barabar Jhoom’ gyrating with a Che t-shirt under a denim bomber jacket so heavily cramped under embellishments it needed CPR. Though we doubt Abhishek had anything to do with this one more than he had anything to do with the rhinestone studded tongue ‘n lick t-shirt he sported in Dhoom 2! The look all in all screams Punjabi Paap meets American alternative grunge. Others who have also crossed over into the realm of the guerrilla include Rohit Roy - the gentleman who rather graciously said bye bye to TV in favour of a filmy career, showed off a shredded baseball bat with Che’s famous mug emblazoned on the front. While ‘Kal Ho Na Ho’ director Nikhil Advani wore his round-necked support to the revolution under a dinner jacket paired with denims.

And while Rohit Roy might insist that he wears Che with pride because he was a little bit of a revolutionary in college, it pretty much seems like a case of the lemming syndrome.

Ok, we give up, agreed that each and every designer worth their cross stitch has been recommending formal casual - you know - stubble, the t-shirt under the cool jacket worn over faded denims and sneakers. While the ones who everyone else follows seem hell-bent on giving it another little shake-up, well, almost! You see first KANK and then Dhoom 2 went ahead and propagated cult American brands (though Von Dutch had already made an appearance when Preity Zinta got to the bottom of the brand, literally!) and Ed Hardy (Abhishek’s hats and SRK’s splash painted t-shirts, courtesy Manish Malhotra).

What is sure to be causing his followers much concern is that Che is fast becoming like the marijuana leaf - street cool, he’s no longer the symbol of a revolution. That, and of course the fact that half these neo converts couldn’t find Cuba on a map or pick out Castro in a line-up of midgets.

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