Keeping in mind the ongoing water crisis in Thane, youngsters from the satellite city have come together and are appealing to people to celebrate a dry holi this year. And they are doing it their way.
The young crowd is using social networking to the fullest — posting messages on Facebook and sending messages via WhatsApp — as well as putting up posters on college message boards to drive home the message.
Swastik Park resident Sudip Thakur, who has decided to celebrate a dry and safe holi with friends, said, "I have subscribed to a bulk SMS pack just for this purpose and am sending 10-20 messages everyday. If I am able to convince even four people, I'll feel like I have made a difference."
Thakur and his friends said they thought of this initiative on seeing the water crisis in their society every summer and the amount of water that goes waste during holi. "Hence, we thought about sensitising people about this," he said.
Students from Thane are doing their bit by putting up posters and flyers on the message board in their respective colleges.
Rohit Sukheja, a second-year commerce student from Dnyansadhana College, said, "The college administration too is promoting this initiative and wants people to celebrate holi without water."
Many students have formed groups and are sensitising people from their society and area. Facebook and WhatsApp is abuzz with status messages highlighting the issue, such as "This holi, please celebrate with colours and not water, because we know the value."
NGOs Enviro Vigil and Paryawaran Dakshta Manch too are helping in spreading the message of celebrating a dry holi and are promoting the sale of natural colours. Enviro Vigil's Shreelata Menon said, "We have been promoting dry holi with natural colours, conveying the message through pamphlets and posters."
Citizens are happy that youngsters have taken up this issue. Raju Purekar, a Thane resident, said, "It seems youth have become very responsible and have taken up a serious issue. We appreciate their efforts and would definitely opt for a dry holi as it is beneficial for everybody."