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DNA EXCLUSIVE: Israeli snack maker to invest $30mn in India

The company also wants to turn India into an export hub and a centre to cater to the rest of Asia

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Dream Pretzels CEO Gilad Zilberberg
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Israel-based savoury snacks maker, Dream Pretzels, proposed to invest $30 million with a local partner in India to tap the growing consumer snacks market. The company also wants to turn India into an export hub and a centre to cater to the rest of Asia.

Company CEO Gilad Zilberberg told DNA, "Dream Pretzels enjoys 26 per cent share in Israel's baked snacks segment and we have a presence in the US, Canada and Japan as well. The company is currently in the midst of looking for the right partner to invest $30 million in the first phase to set up a factory in India. We are yet to zero in on the project site. We find India to be a great market and we know for sure that we will be able to break even in three years from the launch of production.''

Zilberberg, who is part of the 130-member strong delegation to India led by Israel Prime Minister Benjamin Netanyahu, said building the factory would take a year after collaborating with the right Indian partner. "Until then, Dream Pretzels will export various savoury snacks to India. Our success will depend on the penetration rate and strong marketing set up,'' noted chief of the company that offers nutritional, low fat, low sodium, only natural and without white sugar pretzels products.

“I was quite surprised to find that there is a lot of awareness for health in India,” noted Zilberberg.

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