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Nokia says HERE to be key revenue channel

Friday, 4 October 2013 - 7:51am IST Updated: Tuesday, 8 October 2013 - 10:52pm IST | Place: Mumbai | Agency: dna

Finnish handset maker Nokia is seeking to maximise use its 4G technology, network infrastructure and location-based services in markets like India to drive revenues.

Michael Halbherr, executive vice-president of Nokia’s mapping or navigation service HERE, said, HERE Nearby, which is available on the Nokia Asha devices, already has 2 million users in India.

Halbherr said Nokia partners with communities across the globe through ‘HERE Maps’ to localise mapping services.

The company is investing €600 million per year in strengthening HERE whose April-June sales increased 8% on-quarter to €0.2 billion, out of group net sales of €11.5 billion.

Nokia has partnered with approximately 50 colleges/universities across India for crowdsourcing on existing HERE maps. Nearby will generate revenue for Nokia via paid listings, deals coupons and brand coding. It has partnered with automakers worldwide as well to integrate HERE navigation systems into cars.

“HERE is also part of the advanced cloud platform, and will be used to power most major social media sites like Facebook, as well as other major enterprises like Amazon and Google,” said Halbherr. “Like Nokia Solutions and Networks (NSN), HERE will continue to be 100% owned by Nokia. And Microsoft will no longer be a strategy partner, but a customer.”

Explaining revenue maximisation from non-handset businesses, Halbherr said, “People are migrating from handset brand loyalty to services loyalty. Hence, HERE is bundled on not just Nokia but all other devices as well. This is to get people attached to the service and not to the handset.”

The new Nokia Maps allows users to create their own profile and add quick notes about places on maps.

Nokia offer rich interactive consumer experiences for Driving, Mobility and Enterprise.

1) Everyday mobility provide real-time traffic and weather updates, ability to plan your route in advance, as well as indexing on places to eat and information about various places.

2) Connected driving will provide automated driving tips, like when to brake/accelerate, updates on tyre pressure, ability to pre-heat the car.

3) Enterprise convergence allows Nokia to work with major analytics players like SAP to constantly develop new application programming interfaces or APIs.

4) Additionally, Map provides aerial capture and 3D models of buildings and other structures, street views, enabling community mapping or providing options for users to draw their own maps.

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