For the design community in the country, all roads are leading to the DSK International Centre, the venue for the judging of the Kyoorius Design Awards.
Being held in association with D&AD for the second consecutive year, as many as 468 entries are being judged across nine categories, ranging from branding and identity, design for communication, packaging, space, books to writing and editorial. The tally of entries received is up 37% from last year.
Rajesh Kejriwal, founder and CEO of Kyoorius, said: "Design is at the root of creativity. Over the last five years we have seen the role of design change in India – from being a non-essential to a critical tool for business development and growth. We've seen significant growth in participation both at the awards and at Designyatra not only from designer and studios but from clients themselves."
The Kyoorius Design Awards jury includes three international and three Indian design gurus. These being: Michael Johnson – creative director & principal, Johnson Banks, Brendan McCormick- creative director, Fitch, FelixNg – creative director, Anonymous among the international members and Alok Nanda– founder & CEO, Alok Nanda & Company, Anthony Lopez– CEO & principal, Lopez Design and Ram Sinam – co-founder, Trapeze as the Indian members. Johnson is the Jury Foreman.
The last day of judging – June 25 – will be open to professionals, students as well as the media. Visitors will have the opportunity to view the best in Indian design, understand the judging process and watch jury members debate entries.
Winners of Blue and Black Elephants will be awarded at Kyoorius Designyatra 2014, the annual conference held in Goa from September 11 to 13, 2014. "Funds raised from the Kyoorius Awards are funneled back to stimulate the Indian creative industry through programmes such as FYI days,"said Kejriwal who informed with the addition of the entries for the design awards, the total count for various Kyoorius Awards in 2014 now aggregates 1,456.
—By arrangement with MxMIndia.com