Pop it up
About: From styling celebrities to making India’s first fashion film, Pernia Qureshi’s next move in the fashion industry was her website, Pernia’s Pop Up Shop, which offers its clients the latest designs from India’s leading designers such as Rohit Bal, Manish Malhotra, Masaba, Gaurav Gupta, Nikhil Thampi, Amit Aggarwal, etc. Besides the clothes, the online store also houses elegant to funky accessories and even a celebrity closet.
What we liked: Their collection of up-to-date Indian designer wear and the Celebrity Closet feature which tells you which celebrity wore what.
What we didn’t like: Low return policy (15 days) at the buyer’s cost
Wallet factor: Rs 2,000- Rs 1,00,000
Be your mirror
About: Jossbox is the ultimate getaway for beauty care. The website gives you the luxury of shopping for products for hair care, skin care, body care and grooming provided by brands including Dermalogica, Babor, Thalgo, etc. With expertly curated content, top-of-the-line beauty care brands, a personalised product finder and an extensive and expanding store, they are dedicated to providing you with the best beauty experience possible, almost like having a personal beauty session with a beauty expert. The skin care product range clearly is the USP of the website.
What we liked: Customisation where the website recommends products suited for your skin and hair after a brief online survey.
What we didn’t like: We wish they had a quicker delivery system. Normally, the website takes about 10 to 20 days to deliver products. Oh, and the website takes too long to load.
Wallet factor: Rs 600 to Rs 15,000
Mad about ads
About: The idea for starting a website dedicated to vintage ads, both Indian and international, struck couple Raghavendra Patnaik and Premashree Satyarup on a trip to Italy when they saw a street side vendor hawking Italian magazines that were at least a 100-years-old. Intrigued by the thought but also excited about the opportunity lying therein, the two, after buying off a stack of magazines from that vendor, returned to India with the idea to start a website where they would sell ‘original’ vintage ads. Patnaik lays undue emphasis on ‘original’ because there are websites and stores where you can buy prints of these ads and there are customers who go in with the same skepticism when checking out their site.
“We buy old magazines and newspapers (both Indian and international) from various sources including Chor Bazaar in Mumbai (where the couple are based), magazine collectors and eBay. Barely a year old, the website already has an enviable collection of ads, some of them dating back to 1910. Among the coveted collection available on sale are ads from the Italian magazine, Illustrazione Italiana and covers of Life and Tempo magazines. So, if you are the sorts who gets nostalgic with the mere mention of Lalitaji, Gold Spot or Cinzano, the website might be a delightful travel to the past.
What we liked: The diverse categories of vintage ads available. From cloth brands to beverages to watches, cars and magazine covers, they’ve got it covered. We also like the reasonable pricing, the free delivery, and the fact that on request, the ads are framed for a minimal cost.
What we didn’t like: Some of the categories mentioned on the website, such as Beauty Products, Women’s Clothing, Bath Decor are not yet populated.
Wallet factor: Rs 600 - Rs 3300
Be the hero
About: India’s only website for superhero-inspired memorabilia, it is clearly targetted for those who are young at heart. From a varied range of superhero T-shirts for kids, men and women to accessories such as superhero coffee mugs and flip flops, ice trays to bath robes, the website holds a memory for those who grew up, and unabashedly continue to, idolising various superheroes.
What we liked: The sheer variety of products inspired by different cartoon characters
What we didn’t like: The layout of the website could be a lot more appealing
Wallet factor: Rs 300 to Rs 5,000
Bag the bag
About: ‘Fashion constantly changes, but style eternally endures through it all’. This seems to be Toteteca’s main inspiration. This website specialises in customising tote bags the way you want it. Made from high quality faux leather, Toteteca’s large variety of bags brings out the fun concept of experimentation with style. Offering a way to retail bags in India differently, Toteteca’s worldwide shipping ensures that your bag of perfection is delivered right at your doorstep.
What we liked: The wide range of customisations available
What we didn’t like: Way too many options; it’s so easy to be confused
Wallet factor: Rs 900 to Rs 3400
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