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'Rockstar' beats 'Ra.One': Forecasts IIM-Indore student

The B-school student has based her verdict on a unique management model that predicts the fate of films.

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Shah Rukh Khan’s Ra.One will get the biggest opening in the history of Indian cinema. Rockstar will be a roaring success. And Don-2 will generate a hype that would make even Hollywood stars envious.

These are not predictions from astrologers or trade pundits but forecasts by an IIM-Indore student on the basis of management theories.

The B-school student has based her verdict on a unique management model that predicts the fate of films.

Khyati Madaan, a 2nd year student who is a die-hard movie buff, told DNA that her formula gives exact numbers in terms of money a film would generate with a mere margin of ‘+ or - 6 %’ variation.

“I have developed the model over a period of three months. It is based on a management technique called multiple regression,” Madaan said.

Madaan has already applied for a patent after some of the big Bollywood names evinced interest in the model. Noted film director and actor Farhaan Akhtar said the idea was amazing.

Several marketing heads associated with big Bollywood banners like Eros Entertainment said they ‘look forward to applying’ it to their films.

Madaan took help of her friends and online media to reach 950 respondents from all over India (from each territory of domestic Box Office) and major overseas market (US, UK and UAE) for developing the model.

Findings of the survey were extrapolated on 32 films released in 2010-11. The findings matched the earnings of these films with an error margin of six percent.

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