Colvyn Harris, CEO, JWT India is a delighted man as this year's Goafest means winning the maximum number of metals including a Grand Prix for Direct. Shobhana Nair caught up with him who's was extremely content with the achievement.
Forty metals and the agency with the maximum number of metals. Your comments on this victory?
The team is extremely delighted. It's fabulous to win so many awards. We have won across many client categories including digital, direct and traditional.
What does winning so many awards including the Grand Prix mean?
Personally, we want to do the best for our clients and their brands. This happens to be a validation of the work that we have done is good enough to win. We are delighted, and we are more delighted when we win for our clients. As far as creative people are concerned, their winning is a validation that the work they do is better than what the industry does.
What was the idea behind 'Genomusic Project' for Bay Beat Collection which won a Grand Prix in the Direct Response Digital Category?
The idea around this was that your DNA can be used to create a unique music track through your DNA. It's an end-to-an end platform. On Facebook, you'll have an app to express why you should be there. Somebody is sent across to take your DNA samples which will be blended in to the music. So it's unique and not done before.
Did the fact that some top agencies not participating increase your chances?
Three countries didn't participate in the Olympics for whatever be their reasons were but the Olympics goes on. In Cannes, some agencies participate and some don't but the ones who do win believe their work is good. Coming back to India, Goafest is a property by the industry, for the industry. It's very easy to boycott an industry function. Do we want to do that? No. We want to support this institution thinking that it will do well. If some agencies choose not to enter for whatever reasons, it's not political. This is a clean event as there's a jury. People have done a good job and they should be recognised.
What's your personal favourite from amongst the winning entries?
All our good work has won. Grand Prix is obviously the favourite. The work is great. Our body has changed. There's a new creative talent who's recently joined in the last year. If you get recognition from peers through a fair jury process, why would you wish anything better?
What would you say to all those agencies who decided to stay away?
The forum has been institutionalised for some years now. We continue to enter this event by supporting it because it has been created by the industry. I think they should have participated. The other awards show (Kyoorius Awards) has other agencies which doesn't worry us. The right approach to this would have been to enter both the awards. But it's over now! We are happy and delighted.
In arrangement with MxMIndia.com
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