Shraddha Kapoor - the new brand favourite?

Shraddha Kapoor has signed four brands after her back to back successes in the last year. The actress had a super successful year with a commercial hit, Ek Villain and a critically acclaimed film, Haider.

Shraddha Kapoor rose to immense popularity with her girl next door image in Aashiqui 2. That seems to have drawn a lot of brands towards this young actress to endorse their products.

Besides, the youth connect and relatability factor of Shraddha plays a big advantage for brands signing her on. The brands that the actress has in her kitty are across different categories. Going forward, she will be seen in Remo D Souza’s dance film, ABCD 2.This will be the first time that the actress will be showing her dance moves on the big screen. ​

Although not much is known about the brands she's signed, Shraddha Kapoor shares, "Yes, the brands are an extension to my personality and we have shot some fun campaigns with them."​