Lata Mangeshkar Lapata!

YRF's next release Dum Laga Ke Haisha will hit the screens on Feburary 27.? Now, ten days before release, it is learnt that the banner has changed the background score of the YRF logo from Lata Mangeshkar's voice to that of Kuma Sanu. This is huge because for the last 60 years, it has been India's most iconic voice. Now for the first time, from behind the logo at the beginning of the film, we will hear a male singer's voice.

Now before the nightingale's fans scream blue murder, it is important to reveal that this will be a one-time thing. This is not a permanent change. Lata's melodious voice will return for YRF's next film. This one is only for Dum Laga Ke Haisha. It is a marketing tool -- a brilliant one may we add. The reason behind this change being, Ayushmann Khurrana's character in the film is a huge fan of Kumar Sanu and runs a music shop in Haridwar.

The makers want the audience from the very first instance to sweep into the milieu of the film. So, in order to suit the screenplay, they decided to make this change just for this film. The voice of Lata has been attached to the YRF logo from the time of its inception.

Highlight
Dum Laga Ke Haisha marks another new beginning at YRF with Aditya Chopra becoming the presenter and Maneesh Sharma becoming the creative producer. Adi is moving in the direction of having more creative heads.