The 47-year-old, who started his career with 2001 movie Tum Bin, says when a movie releases its quality no longer matters, it is more about how much money it has made.
Anubhav says films have gone into a space which he cannot relate to.
"Today I am shocked and I feel that films felt much better being films than when they became gladiators. Earlier when you went to see a film, it was whether you liked it or not. It ended there. But today so much campaigning is around it, that it has gone into a space which I don't relate to," Anubhav told PTI on the sidelines of NFDC Film Bazaar here.
His last directorial venture was the superhero film Ra.One, and Anubhav says he and Shah Rukh Khan keep discussing about a sequel to the movie.
"These films are very expensive to make but SRK and I keep talking about a sequel and it is actually up to me to come up with a story. I haven't because I am so tired as a director and a writer.
"I haven't written anything worthwhile in the past one year since Ra.One released. Going back to the same genre and writing a story about is slightly tough," he added.
Ra.One released in October 2011 to mixed reviews but scored big at the box office.