Alia-Sid married?

After seeing these pictures, you'd be forgiven for thinking that. God knows, they look so good together, anybody would be fooled. That is, if you haven't seen Alia Bhatt and Sidharth Malhotra feature in a cola brand's latest marketing campaign called '#Bidaai', conceptualised by Prasoon Joshi and his team.

They might keep mum on their relationship status as they make several appearances together, but one look at this ad and you won't be able to deny the chemistry they share on screen. The video, intended to be a slice-of-life take is actually quite endearing. It shows a just-married couple awkwardly navigating their first few moments of togetherness and being by themselves and how they eventually break the ice by sharing... a cola.

Directed by Vinil Mathew, Sid has called the video, "romantic, funny and nice" while Alia called it 'innocent, pure and from the heart". At the time of going to print, the video had 300,000 views.

Both Alia and Sid are good actors, but looking at this video, it's hard to believe they were simply doing that here. After all, pictures don't lie!