We still have taboos on the words sex and condoms: Bipasha Basu on endorsing a contraceptive brand

Bipasha Basu and Karan Singh Grover were last seen together on the big screen in Alone (2015). Now, they will be seen endorsing a contraceptive brand. 

Traditionally, in Bollywood, A-list actors have been averse to promoting and endorsing contraceptives. Call it the image thing or it could also be a concern about the ad  being aesthetically shot. No wonder, almost all actresses have stayed away from such commercials. Until now, when Bipasha has made this bold move.

Bips says, “In a country that has the second largest population in the world, we still have taboos on just the words sex and condoms, but not the actual act. Let’s talk more, read more, and learn more about simple precautions. With condoms, you can have planned pregnancies and protected sex, which can curb HIV and STD cases. As a couple, Karan and I believe in this that’s why we have thoughtfully endorsed it.”