This new Year frugal for 30% Amdavadis

Friday, 13 December 2013 - 2:38pm IST | Place: Ahmedabad | Agency: DNA
Rising inflation, job security pusing people to cut down on celebration: Survey.

City police might have softened their stand on parties in Amdavad for the upcoming party season.

However, there is a huge chunk of the population — 30 per cent — who are still planning to celebrate the new year at home due to a plethora of reasons like dismal financial condition, issues relating to job security, rising inflation, traffic congestion, lack of safety among others, according to a survey conducted by Assocham.

The survey — conducted by the social development foundation of the Associated Chambers of Commerce and Industry of India (Assocham) — involved interaction with 200 people in the city.

And a major portion of the participants admitted to celebrate the New Year’s Eve locally without splurging much of moolah.

About 60 of those surveyed said they have no plans to go out for parties at hotels, clubs, pubs or any such place arranging special events on the New Year’s Eve. Majority of those staying home on December 31 said they have planned to host a low-key gathering with a few close friends, family and relatives in the comfort of their home.

People in the age group of 18 to 30 years participated in the survey. The participants included college students, young corporate executives and people engaged in various professions comprising equal number of men and women in Ahmedabad during the course of past two months October-November.

“There seems to be lack of inspiration and motivations amid people as sizeable number of people are forgoing the traditional New Year celebrations of going out and partying,” said DS Rawat, Assocham national secretary general.

Most participants said they have planned to host a low-key gathering with a few close friends, family and relatives in the comfort of their home


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