It is India versus Pakistan and it is time for maximums. The Board of Control for Cricket in India (BCCI) and its stakeholders will be laughing their way to the bank.
It is India versus Pakistan and it is time for maximums. Maximum crowd, maximum viewership, maximum gate collection, maximum in-stadia ads, maximum television commercials... In short, maximum revenue. The Board of Control for Cricket in India (BCCI) and its stakeholders will be laughing their way to the bank.
There are no seats left at the five venues hosting Pakistan, first time since 26/11. It’s sellout in Bangalore and Ahmedabad, the centres holding the two T20 internationals. It will be, of course, sellout in Chennai, Kolkata and Delhi, the three ODI centres.
Knowing the stakes involved, the BCCI has insured all the matches for an astronomical price. The board officials were not too forthcoming about the figures, but any disruption, due to weather or terror strikes, will not stop the revenue from flowing in. All ends have been tightened.
The biggest gainers will be the state associations, who retain the entire money from the gate collection and in-stadia advertisements. The first T20 game against England in Pune fetched Rs7 crore for Maharashtra Cricket Associations, despite the Subrata Roy stadium being not full. The Mumbai Cricket Association earned close to Rs4.5 core from the second T20 game against England on December 22.
If those were any indications, then the Pakistan matches could fetch the state associations up to Rs10 crore from each game. The BCCI, having sold the TV rights to Star Network, will, of course, earn Rs40 crore per match.
As for the broadcasters, they are expected to make a killing. Recently an ESPN Star official said the company is delighted with the response from the advertisers. They are expected to sell a 10 second slot for Rs9 lakh for T20 and Rs7 lakh for an ODI.
Meanwhile, a BCCI official made it clear that the revenue earned will remain in the board’s coffers. There apparently were attempts by Pakistan Cricket Board to demand a share from the series income but the BCCI ruled out shelling out even a pie.
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