Apple Launch Event, September 2015

LIVE BLOG

• 10 Sep 2015, 12:38 AM

  And there we are, the new iPhone 6s and iPhone 6s Plus are starting at a 16GB model and going up to 64GB and 128GB.  They will be available in the same price bracket as the last models, with the iPhone 6s 16GB starting at US $199 and the iPhone 6s Plus 16GB starting at US $299 for a two year contract. 

  
• 10 Sep 2015, 12:37 AM

  One Republic on stage performing now. No mention of pricing or storage versions yet, I guess that's the real event closer.

  
• 10 Sep 2015, 12:35 AM

  Comes with 5GB iCloud storage, 50GB for US $0.99 a month, 200GB for US $2.99 and 1TB for US $9.99 a month

  
• 10 Sep 2015, 12:32 AM

  iPhone 6s and iPhone 6s Plus pre-orders start September 12. Available the September 25 in the US, China, France , UK, Japan, Australia, and otther countries. iOS 9, meanwhile, comes out September 16. 

  
• 10 Sep 2015, 12:32 AM

  The old iPhone rates have been dropped. 16GB iPhone 6 starts at US $199 and US $299 for 6 Plus

  
• 10 Sep 2015, 12:26 AM

  Ok,  final words on the iPhone: 
  3D Touch
  7000 series Aluminium
  64-bit A9X chip with M9
  2nd-gen TouchID
  LTE Advanced
  12MP iSight camera, 5MP FaceTime cam with Retina Flash
  Live Photos
   

  
• 10 Sep 2015, 12:22 AM

  Live Photos. What is that? it's a photo and video into one. 3D Touch on your photo in the gallery and it animates them GIF-like. This is on by default. They're still saved as 12MP high quality images, but the phone extends the capture moment to just before and after. It saves the video and audio to play when you 3D Touch, and you can also save it as your watch face.

  
• 10 Sep 2015, 12:20 AM

  5MP FaceTime camera. True Tone flash on the rear. On the front, the phone screen acts as a True Tone flash for the FaceTime camera. That took a custom display chip that makes your phone display 3x brighter.

  
• 10 Sep 2015, 12:18 AM

  Yup, there's 4K video recording on the new iPhones but nothing mentioned for the Apple TV. Ain't that something? 

  
• 10 Sep 2015, 12:15 AM

  12MP iSight camera with faster auto focus and 50 percent more pixels. "Deep Trench Isolation technology separates the photo diodes and helps to maintain very accurate colour." I have no idea what that is, I'm going to have to research.

  
• 10 Sep 2015, 12:14 AM

  Siri is also always on now. "Hey Siri" to voice a command. 2x faster 2nd-gen TouchID sensor.

  
• 10 Sep 2015, 12:12 AM

  Apple says the 3rd-gen A9X 64-bit chip is 70 percent faster at processing and 90 percent faster with graphics than the A8. "We've also for the first time built our M9 motion coprocessor directly in the chip. ... Able to be always on as it's integrated."

  
• 10 Sep 2015, 12:10 AM

  3D Touch for inter-app navigation. Apply pressure on the edge and the app swipes to the next one.

  
• 10 Sep 2015, 12:08 AM

  And while demoing the touch interface with email, we're given an easter egg email with the subject line, "Check out my new Apple Ride." Subtle Apple, very smooth.

  
• 10 Sep 2015, 12:07 AM

  Craig Federighi, senior vice president of software engineering, now on stage to demonstrate 3D Touch. 

  
• 10 Sep 2015, 12:05 AM

  Apparently the glass on the new iPhones is "the strongest in the industry." After years of broken iPhone screen jokes and memes, and now 3D Touch, i really hope so.

  
• 10 Sep 2015, 12:03 AM

  And there's the confirmation for Force Touch, except it's apparently officially being called 3D Touch. Once application lets you browse apps directly from their icons, without opening them.

  
• 10 Sep 2015, 12:00 AM

  New space-grade Aluminium on the phones. Silver, gold, space gray and rose gold colour variants. 
  4.7-inch display on the iPhone 6s and 5.5-inch on the iPhone 6s Plus

  
• 09 Sep 2015, 11:58 PM

  That's it, the new iPhone 6s and 6s Plus. Demo video shows them in silver  and Rose Gold too.

  
• 09 Sep 2015, 11:57 PM

  And finally, we're on to the main event of the night; the iPhone. 

  
• 09 Sep 2015, 11:56 PM

  The Apple TV will be available late October. Not bad. All in all, I can at least get behind the Apple TV as a solid device.

  
• 09 Sep 2015, 11:54 PM

  Bluetooth 4.0 on the remote, charges via Lightning connector, lasts three months on a single charge. The 32GB for US $149, 64GB for US $199. The Apple TV 3rd gen will stay for US $69.

  
• 09 Sep 2015, 11:52 PM

  Right on the processor, this gets the 64 bit A8X chip from the iPhone 6. Also WiFi 802.11ac, and 10mm tall. Power, HDMI and Ethernet ports on the back. Apple TV ships with the remote.

  
• 09 Sep 2015, 11:47 PM

  "Developers can create universal apps so single purchase works on iPhone, iPad, Apple TV." Again, does that means your iPhone can be a controller? Answers!

  
• 09 Sep 2015, 11:42 PM

  Wii-Sports-like game being demoed. With the motion controls, that makes sense. But how does the multiplayer work? Does the Apple TV sync with your iPhone as a controller or do you need another Apple TV Remote?

  
• 09 Sep 2015, 11:40 PM

  Looks like there's also multiplayer support. Crossy Road multiplayer. Hmm...

  
• 09 Sep 2015, 11:38 PM

  Theres a bunch of new games from iOS being remade for tvOS, including Guitar Hero......How does that work I wonder, the controller touch pad is really not big enough for that.

  
• 09 Sep 2015, 11:36 PM

  It's a new operating system for the Apple TV, tvOS. Yes, the uppercase in that name is correct. 

  
• 09 Sep 2015, 11:35 PM

  Easy swipe control on the remote to switch apps, and it pauses your movie in the background.

  
• 09 Sep 2015, 11:33 PM

  New Universal Search with Siri, like we said. Search all your apps for the content you want, even with contextual cues. And you can also use Siri during playback to, say, skip forward or turn on subtitles.

  
• 09 Sep 2015, 11:30 PM

  Eddy Cue (Senior VP of Internet and Services) on stage now, with the new remote. Glass touch surface at the top front end, volume rocker, Siri activation button, play/pause, Menu and Home.

  
• 09 Sep 2015, 11:27 PM

  Finally, on to happier topics. Tim Cook is back on stage with the Apple TV. "Show me family movies. animated only. just the new ones," Cook says. So clearly the reports of Siri deep integration were spot on.

  
• 09 Sep 2015, 11:25 PM

  There's a new #iPadMini4 at $399: iPad Air 2 in a smaller and lighter enclosure. More here: http://t.co/Cbv5E5scrc #AppleEvent #dnaTech

  — dna (@dna) September 9, 2015

  
• 09 Sep 2015, 11:24 PM

  So we have two issues. There's no USB Type-C (Boo), and no touchpad on the physical keyboard accessory (Double BOO).

  
• 09 Sep 2015, 11:23 PM

  The iPad Pro will be available November. And it's basically the same price as a MacBook.

  
• 09 Sep 2015, 11:21 PM

  Oh wait, we're not done. US $1079 for the 128GB LTE version. Bravo Apple, bravo.

  
• 09 Sep 2015, 11:18 PM

  Available in Silver, Gold, and Space Grey. US $799 for 32GB with WiFi (about Rs 53,000), US $949 for the 128GB (Rs 63,000). The Pencil is another US $99 and the Smart Keyboard is US $169. Oh come on guys, be reasonable.

  
• 09 Sep 2015, 11:14 PM

  So to roundup: 
  12.9-inch Retina Display
  3rd-generation 64-bit A9X chip
  Quad-speaker Audio
  10-hr battery
  8MP iSight camera
  802.11ac with MIMO
  LTE Support and Touch ID

  
• 09 Sep 2015, 11:10 PM

  The sty.....errr "pencil" should be really useful for designers and photographers in particular. I can see Adobe being the most popular developer here.

  
• 09 Sep 2015, 11:09 PM

  Adobe apparently also working on new apps for the iPad Pro

  
• 09 Sep 2015, 11:07 PM

  "Lots of developers collaborating for the iPad Pro and Apple Pencil." And Microsoft's name is on the stage. My mind is blown. Microsoft Office now supported on Apple platforms they say.

  
• 09 Sep 2015, 11:06 PM

  The Pencil has a battery, but it charges with the Lightning connector on the iPad Pro.

  
• 09 Sep 2015, 11:05 PM

  Ok, so there are a few differences in the Pencil. Two sensors in the device let you draw light or bold strokes and even shade.

  
• 09 Sep 2015, 11:03 PM

  It's a stylus. I don't care that Apple wants to call it the "Apple Pencil", that's just a stylus. And that's an extra accessory so it means more money spent.

  
• 09 Sep 2015, 11:02 PM

  You connect the keyboard to a new Smart Connector on the tablet's left spine. It carries power and data.

  
• 09 Sep 2015, 11:00 PM

  Smart keyboard accessory. Why do you need to dock this to a physical keyboard when it's supposed to be large enough to have a full virtual keyboard?

  
• 09 Sep 2015, 10:58 PM

  The iPad Pro is about 700g. That's most certainly meant for your desk ONLY.

  
• 09 Sep 2015, 10:57 PM

  They're claiming a 10-hr battery life. Quad speakers, one in each corner. And it's 6.9mm thin.

  
• 09 Sep 2015, 10:56 PM

  "It is faster than 80% of the portable PCs that shipped in the last 12 months." That's a pretty tall claim. This is most certainly going to cost a bunch. US $700?

  
• 09 Sep 2015, 10:54 PM

  There's a variable refresh rate to save energy when images are static. It's got a new third generation 64-bit A9X chip. 1.8 times faster than the A8X. 

  
• 09 Sep 2015, 10:53 PM

  5.6 million pixels on this thing is more than on a MacBook Pro with Retina Display.

  
• 09 Sep 2015, 10:51 PM

  "Can have a full-size software keyboard so you can type on your documents." It's got 2732X2048 pixels.

  
• 09 Sep 2015, 10:50 PM

  And it's the long-rumoured, business-friendly iPad Pro with a 12.9-inch screen.

  
• 09 Sep 2015, 10:49 PM

  Tim Cook back on stage now with "The biggest news in iPad since the iPad."

  
• 09 Sep 2015, 10:48 PM

  "The new models you saw are shipping to day. Watch OS 2 is available September 16.""

  
• 09 Sep 2015, 10:47 PM

  Gold and rose gold Sport models the same price as the as rest of the Sports models (US $350/ US $400)

  
• 09 Sep 2015, 10:45 PM

  There's a new premium brown leather watch strap from Hermes. Available in October. Also a new Rose Gold Aluminium Sport version of the Watch. 

  
• 09 Sep 2015, 10:43 PM

  Sense4Baby. Place the Apple Watch on your belly and it can monitor the baby's heart rate and even differentiate from the mother's.........but why?....

  
• 09 Sep 2015, 10:42 PM

  Apps like Facebook Messenger, iTranslate and GoPro are getting standalone apps for the Watch

  
• 09 Sep 2015, 10:40 PM

  There's also the absurdly named "Time Travel", announced in July, where you can turn the crown of the Apple Watch to see past events as well as upcoming reminders. That's just a reminder right now, but the big news is that there are apparently 10,000 Watch apps on the store right now.

  
• 09 Sep 2015, 10:38 PM

  Jeff Williams (Apple's Senior VP of Operations) says there are new watch faces with "complications". Complications, if you remember, are interactive notifications that show right on your watch home screen.

  
• 09 Sep 2015, 10:36 PM

  Tim Cook on the Apple Watch:  "Customer satisfaction is an incredible 97%"

  
• 09 Sep 2015, 10:30 PM

  Just starting up now with Tim cook on stage. And before the event even begins we know that one product launched will be a "Product Red" version of the sport Apple Watch. Tech journalist Larry Greenberg had this to say: 

  I can confirm one product that Apple will be announcing at today’s event. #AppleWatch #red #product pic.twitter.com/HkuQvO5jLG

  — Larry Greenberg (@lgreenberg) September 9, 2015