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Lava launches Pixel V1, its first Android One smartphone in collaboration with Google

Lava International Limited, announced the launch of a new series of smartphones, the Pixel Series.

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The Pixel V1 has been developed by close coordination between product R&D teams at Lava & Google. Android One offers a high-quality experience, running the latest and fastest version of Android (Lollipop, 5.1) with up to 2x better performance. The smartphone has been certified by Google. It is specifically tested to ensure it is fast and responsive.

The handset features a 5.5 inch wide HD screen in a slim design that fits right into your palm. The phone has a 73.6% screen to body ratio with a 76.3mm wide body. The IPS display renders great viewing angles. Being on the Android One platform, the colour accuracy and brightness of the smartphone is up to 300% better than the industry average. In particular, this Android One device comes with an impressive touch screen that can detect up to 100 touches every second.

The device packs 32 GB Internal memory further expandable up to 32 GB through SD card, and a 2GB DDR3 RAM. A higher internal memory is better than an extended memory since the read & write speeds from internal memory are 10X faster than a typical external SD card. It will also allow a user to install all the upgrades and applications without running out of space.

In terms of the camera, the Pixel V1 takes great 13MP BSI Rear Camera Images (Software enhanced 8MP sensor) and 8MP BSI front camera Images (software enhanced 5MP sensor). However, what ensures a great photography on the device is the 1.4 micron pixel size and F2.0 aperture of the rear camera. 1.4 micron pixel size allows more light intake per pixel helping in capturing brighter, clearer images with great detail. This pixel size is one of the highest in the segment. The F2.0 aperture gives depth of field, better focus and great images in low light. The camera comes with 5P Largan lens and Blue Glass Filter that cuts off infrared light to help the sensor reproduce true life-like colors. Full HD video recording and playback is also supported.

The smartphone has a 2650 mAh high voltage Li-Po battery. The latest version of Android (Lollipop, 5.1) has a battery extension feature that gives users up to 90 minutes of extra usage. The Pixel V1 is powered by 1.3 GHz Quad Core processor and houses dual SIM 3G+3G connectivity. The smartphone features ‘5 point touch’. It also allows the user to experience Google voice search & voice commands from the home screen using the “OK Google” feature made famous by Google’s Nexus range of devices.

The smartphone will be available in two striking colors, White-Silver and Gold across all national retail stores and multi-brand outlets at a price of Rs 11, 350. It will also be available online exclusively through Flipkart.com from July 27th 2015. Additionally, the product will also be placed at over 2000 stores in all national and regional modern trade chains and over 65000 Multi-Brand outlets across the country.

Key Features:
  • Google certified device
  • 5.5 inch HD IPS display with Asahi Dragon-Trail glass
  • 32 GB internal memory
  • 13 MP rear camera software and 8 MP front camera
  • 1.3 GHz Quad Core Processor
  • 2560 mAh battery, optimised to last 90 minutes longer
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