World's most visited Internet search site Google has filed a patent application in the country for its recently developed social network site
NEW DELHI: World's most visited Internet search site Google has filed a patent application in the country for its recently developed social network site based on user preferences and format performance data.
The US headquartered firm has filed a patent application before the Controller General of Patents, Designs and Trade Marks, following which the authorities have issued a public notice in its recent journal and has sought public opinion.
In its application filed on June 27 this year, Google has claimed that a user network site could be formed on the basis of preferences and format performance data, which means a website could be developed on the basis of some personal information that would be helpful in many ways.
A social network site based on this technique would help a user to find out friends and groups in better ways than a general site using universal criteria for the same, it said.
Developed by Alexandra Baugher, Google has already registered this invention with the Geneva based World Intellectual Property Organisation in November, 2006.
When contacted, a Google spokesperson in India said, "We file patent applications on a variety of ideas that our employees come up with. Some of those ideas later mature into real products or services some do not."
Founded by two young men Larry Page and Sergey Brin Google Internet search engine turned 10 on September 27.
In Google s social network site based, user preferences and format performance data would help a company to display only relevant advertisements to a user, meaning maximising the advertisement revenue opportunity for host. A similar criterion is being used by many search engines in finding search results.
As per details available on Internet regarding this method, personal information includes the country or region in which a user is living, age group, education level and gender.
On the other hand, format performance data means further development of site on the basis of different indicators such as how long a particular web page has been viewed by a user, which kind of information is more popular and some similar factors.
At WIPO, Google had submitted that the format preference information of its invention comprises information about groups based on their size, layout, shape, colour or timing of display.
Google further said that by using those data, advertisement format criteria would be also automatically determined for the website, based on the format preference.
The company further added that the software wizard may configure the colour, size, and placement of ads in a manner that will maximise viewers selections of the advertisement, click through rate, ad revenue or other performance metrics.
Once the network site is formatted, it may be published to other users. When other users access the network site, the resulting web page may display content such as ads and other electronic documents in accordance with the determined format, Google said in its description about the invention before the WIPO.
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