Is the new brigade of Bollywood bombshells—Kareena Kapoor, Katrina Kaif and Deepika Padukone—edging out the older heroines in the ad world?
Is the new brigade of Bollywood bombshells—Kareena Kapoor, Katrina Kaif and Deepika Padukone—edging out the older heroines in the ad world? Ad honchos speak to Shubha Shetty Saha about who is the ‘hottest’ princess in the endorsement empire
Current scene
Deepika is the new kid on the block. But Kareena is the hottest on the ad scene. Katrina is the next contender. She is extremely pretty and successful. While Deepika is still considered a newcomer. Kareena has been a favourite for a much longer period.
Personal pick
Aishwarya Rai is still in the running. She has a huge fan base and is beautiful and photogenic. She will remain ‘hot property’ for a while.
Sumanto Chattopadhyay, executive creative director, O&M, Asia Pacific
Current scene
Deepika seems just right fit for most brands. Mostly, advertising tries to appeal to the youth. So one tends to always look for someone who appeals to them. Deepika and Ranbir Kapoor are kind of youth icons. But so are Kareena and Katrina. Vidya Balan is sought after too.
Personal pick
It totally depends on the brand. But it would be a toss between Deepika and Katrina.
Sagar Mahabaleshwarkar, national creative director, Rediffusion
Current scene
Brand endorsements should match the personality of the celebrity. For example a Saroj Khan can endorse dancing shoes perfectly because she is a great dancer.
Personal pick
My favourite is Shilpa Shetty. She is absolutely fit and so can endorse fitness and beauty products. She has a great smile, making her ideal for dental products.
Santosh Padhi, executive creative director, Leo Burnett India
Current scene
If I have to choose between Priyanka Chopra, Kareena and Katrina, I’d go for Priyanka. She is independent and free spirited. In the past this image worked for our two wheeler endorsement ‘Why should boys have all the fun?’
Personal pick
Kajol portrays the image of a sincere homemaker. This can lure thousands of women where household product ads are concerned.
KS Chakravarthy, national creative director, DraftFCB Ulka
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}