Yahoo! the leader in mobile advertising and mobile Internet services, announced partnerships with two Indian mobile operators MTNL and Idea Cellular
NEW DELHI: Yahoo! the leader in mobile advertising and mobile Internet services, announced partnerships with two Indian mobile operators MTNL and Idea Cellular on Tuesday as part of a series of initiatives in Asia.
While in case of MTNL it is for Yahoo! oneSearch, the mobile search engine, in the case of Idea Cellular, the partnership is for mobile advertising.
The Sunnyvale, California based company today announced several new mobile initiatives for the Asia Pacific region, including five new Yahoo! oneSearch partnerships with leading mobile operators including MTNL, Hong Kong CSL Limited (CSL),
Smart Communications Inc (Smart, Philippines), Digital Mobile Phlis, Inc (SUN Cellular, Philippines) and Vibo Telecom Inc (Vibo, Taiwan).
It has also forged strategic mobile advertising partnerships with Idea Cellular Ltd and Maxis Communications Bhd (Malaysia), the company said in a statement distributed via Businesswire.
Yahoo! also announced localised versions of Yahoo! Go 3.0 for India, Australia and Southeast Asia, including a local language version for Indonesia, and an English version of Yahoo! oneSearch with voice that recognises regional accents.
The company also announced the launch of new mobile widgets for the Asia Pacific region including Yahoo! Cricket, Yahoo! Answers and Showtimes (Yahoo! India Movies), as well as a MTV Asia mobile widget featuring news updates and music
charts.
These announcements further demonstrate Yahoo!'s global momentum and unveil the next phase of the company's mobile strategy for the Asia Pacific region, said the release.
Tuesday's Yahoo! oneSearch partnerships announcement brings the total number of mobile search deals signed by Yahoo! worldwide in the last 18 months to over 60.
"Sixty signed Yahoo! oneSearch partner deals is a great milestone, putting us on our way to our goal of ultimately connecting the billions of mobile consumers around the globe with the best possible Internet experience," Yahoo! Executive Vice President, Connected Life, Marco Boerries said.
"Today's partnerships and product launches further Yahoo!'s global momentum and serve to reinforce our strong position in the mobile industry, he said."
Yahoo! oneSearch, one of the industry's leading mobile search services, would be the preferred search service on the carriers' respective mobile Internet sites.
"Working closely with our partners, Yahoo! oneSearch is a starting point for mobile consumers across the Asia Pacific region, delivering locally relevant information on their mobile devices," said David Ko, managing director & vice president, Yahoo!
Across the fast-growing Asia Pacific market, Yahoo! has entered into a total of twenty-three strategic mobile search partnerships with mobile operators, providing the company with an opportunity to bolster its market share of mobile search queries in the countries in which Yahoo! operates.
As for Yahoo! oneSearch, Yahoo! has inked partnerships with Idea Cellular, Reliance Communication, Bharat Sanchar Nigam Limited (BSNL), Aircel Limited, BPL Mobile and MTNL (Mumbai); these leading operators provide mobile services to 50 per cent of the rapidly-growing base of mobile consumers in India.
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