The World’s first online ad film contest, running into its second year, was conducted by www.iceplex.tv, a web portal of the Ryan Group.
An ad film competition organised by the Ryan International Group of Institutions meant for school children aged 11 years to 19 years saw a host of fresh innovative ideas from all over the country.
The World’s first online ad film contest, running into its second year, was conducted by www.iceplex.tv, a web portal of the Ryan Group. Comedian Johny Lever is the brand ambassador of the Iceplex Ad Film Awards (IAFA) since its inception in 2008. The best advertisement also gets Dr V Shantaram award from Kiran Shantaram.
This year, the jury was made up of members from the film world including Manmohan Shetty, Anil Sharma and Ila Arun.
Francis Joseph, executive head (strategy) of Ryan Group, said, “Children do a better job in innovating and the internet is a good medium to explore such budding talent. We had earlier started a project of training children in film making and script writing.”
This year, the younger students performed better than the older lot. “Overall, the youngest group has outperformed even college students,” he said. “More and more international schools are opening up to the idea.”
Vinita Mohan, One of the winners from Ryan International School,
Kundanahalli, said, “I always believed that even though majority of the victims of terror attacks are adults, the children are the worst hit. I used still pictures with captions to present my views in the public service ad on terrorism.” All three nominations in the public service category in the age group of 11-13 years won. The other categories included multi-product ads, public service ads, celebrity promotion ads, futuristic awards, etc.
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