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With 100 changes in Figo, Ford re-drives

Tuesday, 16 October 2012 - 10:30am IST | Place: Mumbai | Agency: DNA
Sales of Figo declined to 26,356 units during April-August this year compared to 27,796 units in the same period of the last fiscal. The company is eyeing higher volumes with the new Figo during the festive season.

Ford India hopes to cash in on the new Figo as it has introduced around 100 changes with almost similar pricing.

The major changes include redesigned headlamps, hexagonal grill, better pickup, new tail lamps and styling.

It would also come in two new colours – bright blue and kinetic yellow.

Sales of Figo declined to 26,356 units during April-August this year compared to 27,796 units in the same period of the last fiscal. The company is eyeing higher volumes with the new Figo during the festive season.

“We think the customer is going to respond well as we have come out with very aggressive pricing and have made around 100 changes in the product and almost no increase in the price,” said Micheal Boneham, president and managing director, Ford India.

The petrol version of the car is priced at Rs3.85 lakh (ex-showroom Delhi), while the diesel version will be available at Rs4.81 lakh. The company will phase out the previous version of Figo.

Figo on an average sells 6,000 units a month and contributes around 80-85% to the company’s volumes. Though Ford did not mention the volume target, it feels that increase in sales will largely depend on how the festive season goes.

“It will depend on the market and how the festive season is going. We have started to see some increase in enquiries at the dealerships,” said Boneham.

Ford India’s domestic sales stood at 7,794 cars in September this year compared to 7,801 in September 2011. The company will launch its compact sports utility vehicle – Ecosport – next year.

The company, however, said it will continue to focus on the compact car segment.

“Compact cars will continue to remain the major segment in India. The decline in compact cars is short term. We hope demand will revive in the small car segment,” said Boneham.




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