ShopClues sharpens focus on fashion to hit profits

ShopClues is expanding its fashion business by bringing on board more local brands and enhancing product offerings, a move that will steer the e- commerce marketplace towards overall profitability.

ShopClues, which focuses on value and mid-price segments, aims to hit overall profitability by the first half of 2018- 19.

Talking about the lifestyle segment, ShopClues Co-Founder and Chief Business Officer Radhika Aggarwal said the current size of India's apparel and lifestyle market is estimated to be over USD 90 billion but only 2 per cent of this is online.

"However, this (lifestyle) is also the fastest growing category and reaches 24 per cent of online consumers in India," she told

(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)