Maaza's demand to push Coke's mango pulp procurement by over 100%

Coca-Cola and its bottlers annually procure 70,000 metric tonnes of mango pulp worth Rs 500 crore.

In 2023, if Maaza reaches its target of $1 billion (Rs 6,854 crore), Coca-Cola estimates that it will end up procuring over 1.4 lakh metric tonnes of mango pulp annually, worth nearly Rs 1,100 crore, thereby helping over 1 lakh farmers.

Coca-Cola is also looking at doubling sales of Minute Maid, its orange flavoured fruit-based drink, in the next three years to Rs 1,000 crore, Kini said.

Currently, Coke, 7up, Maaza, Kinley, Sprite, and Thumsup are among the Coca-Cola brands which have revenues of over Rs 1,000 crore.