Handloom products from across the country will soon find a niche in the international market.
The humble handloom is all set for a major image makeover, not to mention, some well-deserved international recognition.
Handloom products from across the county will get an opportunity to make their presence felt in international markets, under the aegis of city-based management institute Entrepreneurship Development Institute of India (EDI).
Under the integrated handloom development scheme, EDI was identified by the office of the development commissioner of handloom, under the ministry of textiles, as the national resource agency for 20 selected clusters, in 2005.
While EDI has been continuously handholding these clusters, mentoring them and providing advisory services related to their technical, managerial and other requirements in order to boost sales of their products, the institute is now also taking the product to higher levels by leading them to international markets, for the very first time.
Associate senior faculty at EDI, Manoj Mishra, who is the director of the project, said, "For the first time, we will be taking handloom products from various clusters for participation in an international trade event called 'Magic Fair 2010' in Las Vegas in the US.
The event will take place from August 16 to 19 this year. Besides this, we will also participate in many other international events, in the times to come."
Speaking on the background of this new initiative, Mishra said that to explore the potential demand of Indian handloom products in foreign markets, they participated in a textiles exhibition in Germany recently, where they also presented some samples.
"The response was good. We found that by making some changes to the existing products, in terms of design, quality and product diversity, even as we retaining their original essence, they will get a satisfactory response in these markets," he said.
Initially, representatives with good articulating skills from these clusters will represent them at the fair, while in a later phase, the institute will explore possibilities of participation by the artisans themselves in the events.
The representatives will get orders for the products from international buyers. Mishra said, "We want to ensure a very positive and successful beginning.
Later on, we will like to expose the artisans themselves to the events, so that they get direct feedback from customers, and are able to diversify with their product range accordingly, so as to fulfill the demands there.
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