Both TVF and AIB are known for their parodies of politics, Bollywood, cricket, and even journalism.
They may have raised the hackles of moral brigade in the country but the videos produced by AIB have a huge following online, according to the statistics provided by the video sharing platform Youtube. "The Viral Fever (TVF) and AIB have become the first independent creator groups in India to have mass followings of over one million subscribers on their Youtube channels," the Google service said in a statement issued here today. "Young and innovative creators are embracing YouTube as a platform to broadcast their talent and engage with fans worldwide," it added.
The two groups are the first independent creator groups in India to have "mass followings" and are now amongst "the most subscribed creator channels across Asia," it said.
Director for content and partnership for the Asia-Pacific region, Gautam Anand, said Youtube is committed to helping such groups which are introducing a new kind of entertainment. "We're seeing online stars like TVF and AIB unleash a new kind of Indian entertainment on Youtube...our goal is to continue helping this new generation of Indian creators succeed," he said.
Both TVF and AIB are known for their parodies of politics, Bollywood, cricket, and even journalism. Arunabh Kumar, a founding member of TVF, said traditional media companies have to add 5,000-10,000 videos to gain a million subscribers, whereas TVF has done it with only 107 videos. "TVF videos has just 107 videos for now, and over 30 videos of the network have gone viral so far and have millions of views. Our next target is to get at least 5 to 10 million viewers every month," he added.
The AIB's 'roast' show in December, which featured Bollywood stars and stand-up comedians, ran into trouble for its allegedly obscene content and for "hurting the religious sentiments". AIB was forced to pull down the video within days of uploading it on Youtube in February, but by that time over 8 million people had watched it.
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