KL Rahul joins Virat Kohli, Usain Bolt as ambassador of sportswear brand

Global sportswear brand PUMA on Tuesday announced a three-year association with India cricketer K L Rahul.

The partnership will see Rahul feature in brand campaigns and promote the latest product lines across performance and sportstyle categories.

Rahul joins Indian skipper Virat Kohli and a line-up of athletes including Usain Bolt. The association has been facilitated by Cornerstone Sport, which exclusively represents Rahul and Kohli.

Kohli and Bolt had an interesting conversation about the announcement.

Yo @usainbolt, bet a pair of my favourite Cricket spikes, you can't guess which Indian cricketer is coming on board with @PUMA next! Just caught wind of the news...

— Virat Kohli (@imVkohli) August 6, 2018

Waiting @imVkohli for your cricket spikes. I told you I knew the guy  @klrahul11 welcome to the @PUMA fam. I’m sure you’ll love being #ForeverFaster

— Usain St. Leo Bolt (@usainbolt) August 7, 2018

Rahul thanked Kohli and Bolt for the warm welcome.

Thank you @usainbolt @imVkohli for the warm welcome to the @PUMA fam. The excitement is overwhelming! Looking forward to being #ForeverFaster @pumacricket pic.twitter.com/Pz1T8wEJA6

— K L Rahul (@klrahul11) August 7, 2018

Commenting on the association, Rahul said, "Choosing to exclusively partner with a sportwear brand is an important decision and we have hit it out of the park with this association.

"As a cricketer I am constantly striving to be one step ahead in the game both on and off the pitch and PUMA, the forever faster brand, shares the same goals and values. It will be amazing to work with PUMA and join their impressive portfolio of athletes and super stars." 

PUMA India MD Abhishek Ganguly said, "Rahul is a world class athlete who inspires today's youth with his performance and style. He is a perfect fit for the brand due to his exceptional performance on field, effortless style off field and his penchant for fitness."

"His personality is in total sync with PUMA's brand ethos and we are very happy to associate with him and kicking off this exciting partnership together." 

(With ANI Inputs)