Ekta Kapoor: The story decides which mediums it goes on

Touted as content czarina, Ekta Kapoor is undoubtedly the only female producer who has carved her niche in the industry with utmost excellence. Ekta Kapoor is currently riding high as she is juggling between multiple projects across various mediums.Ekta has set a benchmark when it comes to daily soaps. The filmmaker has not just treated the audience with Television content but has also ventured into films and digital industry.

Her latest domain being the digital platform, Ekta has tailor-made content for the online audience. Before selecting the medium for her content, Ekta Kapoor first prefers to read the script and then decide on the suitable medium. So for Ekta Kapoor, the story is of utmost importance the medium is decided later.

Ekta Kapoor was recently quoted saying, "This is my fun space. I love stories. And the story decide which mediums it goes. And I love doing it. So yeah the medium is decided later". She also emphasized further how she has been choosing mediums as per her convenience.

Ekta further added, "This is also a convenience I have with me, what I can't make into a TV show, I make it into a web show, what I can't make into a web show I make it into a movie".

Ekta Kapoor has been breaking stereotypes with incredible content and stories that grip the audience. Ekta Kapoor clearly knows the pulse of viewers across the platform as she has given us movies based on different genres.

The filmmaker who has a wide audience across mediums believes in her audience and creates content catering to their needs. Ekta has been in the industry since she was only 19 years old and has achieved all the milestones by herself.