Taarak Mehta Ka Ooltah Chashmah taken as a case study

The story of the hit show Tarak Mehta Ka Ooltah Chasmah (TMKOC) — how it was initially rejected by all the channels and how SAB TV, launched exclusively for comedy, gave a chance to Asit Kumarr Modi’s dream project — has now been taken up as a case study. 

Dr Darshan Tiwari, assistant Professor with MICA Institute will present it to his students and discuss it in the seminar and later they will do a  thesis on marketing strategies where-in TMKOC will be integral part. Usually FMCG (fast moving consumer products) are taken up as case studies; this is the first time a TV show has been chosen. “It’s a moment of pride for us. To be taken as a case study means that you are not just a success story but you are discussed in the marketing circles for your strategies, planning, content and content marketing,” says Asit. Incidentally, the show has maintained its top position in the comedy genre and among the top 10 across channels.