Nobody likes ads during regular shows and Netflix is reportedly trying to insert video promos in between episodes of a show. Clearly, not many would be in agreement with the company.
Nobody likes ads during regular shows and Netflix is reportedly trying to insert video promos in between episodes of a show. Clearly, not many would be in agreement with the company.
As TechCrunch reports, Netflix is testing the feature to run full-screen video promos which are personalized based on the user's viewing history. What perhaps make the promos more annoying is that they replace the preview for the next episode of the running show, including the title, description, and thumbnail.
Users took to Twitter and Reddit to file their complaints about the annoying new test. The company has responded saying that it is a limited test being run on a small percentage of its global audience. The company's aim is to improve user experience by bringing recommendations between episodes and cut down on their discovery time.
Netflix conducts such experiments round the year and not all of these features make it to the original format. Given that it is a paid subscription service, users evidently demand a no-ad experience.
Netflix wants to go even more premium than it is currently now. The company is speculated to be mulling a new plan known as Ultra, Cnet reported. The new plan would allow four devices to receive high-quality Ultra HD video and audio streaming.
With higher resolution content, the Ultra plan is likely to reduce the benefits of Premium plan users by slashing their number of supported devices. The Netflix Ultra plan is expected to be priced around USD 19.80.
Recently, Netflix fired its chief communications officer, Jonathan Friedland following the ‘insensitive’ remarks he made to his team. Friedland used the ‘N-word’ in a meeting with other staffers, some of whom later reported the incident, reported The Hollywood Reporter.
Netflix Chief Executive Officer (CEO) Reed Hastings sent a company-wide email explaining Friedland's firing. “I've made a decision to let go of Jonathan Friedland. Jonathan contributed greatly in many areas, but his descriptive use of the N-word on at least two occasions at work showed unacceptably low racial awareness and sensitivity, and is not in line with our values as a company,” Hashtings wrote.
Friedland, a former Disney executive, first joined Netflix in February 2011 as Vice President, global corporate communications, and was promoted to the top communications role the following year.
With inputs from ANI
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