Apple introduced Face ID on the new iPhone X this year, which implies that we may soon see many future Android smartphones, adopting that feature. However, Apple marketing chief Phil Schiller isnt concerned, at all.
Apple introduced Face ID on the new iPhone X this year, which implies that we may soon see many future Android smartphones, adopting that feature. However, Apple marketing chief Phil Schiller isnt concerned, at all.
In conversation with Dutch website Bright, Schiller spoke about facial recognition systems for Android devices and his short review was – “They all stink.” He said, “We’re very aware that through the years the simple thing, this Home button, that started as the way you click to get to the Home screen, grew into doing so many things for us. We added Touch ID, it took you to the multitasking screen, paged Siri, and activated Apple Pay. So for Face ID we needed the best way we know of to enable us to easily unlock our device with our face, in a protected way with the Secure Enclave, and support all these other things. We had to solve all of that. Other things that people have tried with face haven’t been anything like that. Face ID is a very unique implementation.”
Face ID was under the spotlight when few users were worried whether third-parties can tap into the facial recognition data. Schiller clarified No third party that uses the iPhone camera has a user’s Face ID data. Apple created an API so developers can use the cameras to track facial movements, to do things like wrap stickers on your face (like Snapchat.) That’s different than Face ID. They don’t have all the access to the data that Face ID has for that.
Schiller claimed that the iPhone X was 'the smartphone dictating the next ten years ' during its presentation at the new Apple Park in Cupertino.
When asked, “Does that apply to the entire sector or just Apple?” Schiller answers, "Oh, I’m thinking only of us. If we pick the right things and they work as expected, they end up influencing the whole sector. Because when we do things really good, others like to copy us.”
He also spoke about augmented reality and believes that both AR and VR will exist in the future. He says, “It’s not either or. We found VR to be a great solution for specific use cases and mostly right now for people who are creating VR content. It’s not a big end user market yet but the content creators are working on it.”
Schiller also spoke about the delay of the HomePod, stating that the company felt bad it wasn’t able to deliver in time for the holidays. Apple’s smart speaker is expected to arrive early next year.
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
 "Phil Schiller")
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}