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Force India's 2014 F1 car unveiled on Twitter

Wednesday, 22 January 2014 - 2:58pm IST | Agency: dna webdesk

Force India posted a picture of its new VJM07, featuring a dramatic new livery.
  • Twitter

Social media is now the new place for big news to be broken to the world.

McLaren revealed some time ago that they would launch their 2014 car online and on Wednesday, Sahara Force India used Twitter as a medium to unveil their 2014 car named the VJM07.

Via a series of tweets, the Indian F1 team caused a buzz creating an anticipation of something big.

Here are the tweets,

Tweeting a picture of a panther, they added to the buzz.

And then finally, a picture of the car was tweeted,

Giving more information about the new car that has livery that is different from the previous ones.

The car will be seen on track at next week’s Jerez test.

On their website, the Vijay Mallya-owned team explained the new look, "Key to the new look is the introduction of several commercial partners. The logo of telecommunications brand, Claro, appears on the engine cover and signals the start of a multi-year deal with the famous Mexican brand.  There will be prominent Claro branding on the drivers’ suits and team kit.

The rear wing end plate now includes branding from Roshfrans, the lubricant oils specialists, following last week’s announcement of a multi-year partnership with the team.

The new livery also sees branding from Astana, a foundation that supports sporting initiatives by promoting the capital city of Kazakhstan. The Astana logo is positioned on the side of the VJM07’s nose."

Mallya also commented about the car, "The VJM07 looks stunning and the new livery reflects the way Sahara Force India is evolving. I’ve always believed our cars have been the most eye-catching, but adding black as a main colour gives us a fierce new look."

As the F1 season start in Australia nears, fans are waiting eagerly to see the cars and now Force India has become one of the first F1 teams to unveil thei car.

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