US film, theatre associations ban Google Glass, other wearable technology

The Motion Picture Association of America (MPAA) and the National Association of Theatre Owners have banned wearable technology such as Google Glass.

According to the Hollywood Reporter, moviegoers must turn off and put away any and all such devices, or risk being asked to leave and if theatre staff suspects that illegal recording is taking place, law enforcement authorities will be notified.

Officials with the MPAA and the National Association of Theatre Owners approved the new rule during a meeting at ShowEast, the annual fall gathering of theatre owners in Hollywood, while many theater owners already have a zero-tolerance policy against wearable devices, but on an individual basis.