The iconic movie star is at the centre of a potentially legal dispute against Twitter Inc., after the social media site refused to do anything about the anonymous individual who has registered @JamesDean.
According to Hollywood Reporter, the lawsuit was engineered by CMG Worldwide, which manages the commercial estates of many dead celebrities and runs the Dean licensing empire.
CMG president Mark Roesler said his firm has spent more than a year attempting to convince Twitter to shut down @JamesDean, but the company has been 'extremely uncooperative,' the report said.
Therefore, Roesler's company has filed a complaint in Indiana state court alleging various causes of action, including misappropriation of publicity rights.
On Friday, Twitter had the lawsuit removed to federal court.