Micromax introduces Canvas Tab P701 in India at Rs 7,250

Micromax introduced a new 4G tablet for the Indian market named Canvas Tab P701 at a price of Rs 7,250.  The device will be exclusively available via Flipkart in blue and grey color variants. The tablet will also come preloaded with 7 Kindle e-books worth Rs 1,500 for free.

In terms of specifications, the device features a 7-inch IPS display with a 1024 x 600 pixel resolution. It is powered by a 1GHz quad-core MediaTek processor paired with 1GB RAM. Running Android 5.1 Lollipop, the device comes equipped with a 5MP autofocus rear camera along with a 2MP front facing camera.

It includes an internal storage of 8GB which can be further expanded up to 32GB via microSD card. Connectivity features include 4G LTE, Wi-Fi, Bluetooth and microUSB. In addition, the device includes dual-SIM support. A 3500mAh battery completes the package. The company claims that the tablet will deliver up to 15 hours of talk time and up to 4.5 hours of browsing time.

Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, "At Micromax, we strive to design devices that address consumers' needs in a specific category. In the tablet segment, we realise that consumers today most frequently use their tablets for watching videos of all sorts. The Canvas Tab P701 offers a fantastic entertainment experience to users on the move giving them flexibility to easily access content anytime and anywhere, without being bound at their homes. Our range has been very well received by the consumers and as the industry leaders we continue to grow the category as also the use case for the large scale adoption of the tablet form factor and hence the larger display size".