Facebook has reportedly rolled out a ‘Donate Now’ button to make it easier for users to contribute virtually.
The catch, however, lies in the fact that the button would collect credit card numbers and other billing information for Facebook that could ultimately help the social networking giant in its ecommerce and gaming initiatives.
According to Tech Crunch, 19 non-profit launch partners would start displaying the ‘Donate Now’ button at the top of their Facebook Pages and bottom of their News Feed posts.
The non-profits include DonorsChoose.org, Boys and Girls Club of America, World Wildlife Fund, UNICEF, Red Cross, and Kiva.
The Donate Now button, lets the non-profits accept donations in a pop-up window right on Facebook and users can choose how much they want to give and either enter payment details or use ones already stored with Facebook.
The report said that Facebook is not charging any fee to process credit card donations and is instead paying that fee itself making 100 percent of the donations reaching the non-profits.