Even as Flipkart drew curtains on its 'Big Billion Day' sale for the day, its rival amazon.in tried a novel way to own the catchphrase coined for the sale, to get users to their own site.
Even as Flipkart drew curtains on its 'Big Billion Day' sale for the day, its rival amazon.in tried a novel way to own the catchphrase coined for the sale, to get users to their own site.
When users typed bigbillionday.com in their browser, they landed on the amazon.in site and not on Flipkart, the online shopping site that declared its biggest online sale open at 8 am on Monday morning.
Amazon also seemed to have bought the keyword flipkart for the day, as amazon advertisements appeared on pages that had the keyword flipkart. So every website that displayed Google ads, automatically got amazon ads to show up on pages that had the keyword flipkart.
Several consumers also got offers in their inboxes that came from obscure websites and with names sounding similar to big brands.
While the sale announcement drove huge traffic to the Flipkart, their website also crashed for sometime during the day. Also, Flipkart's Facebook page was inundated by complaints from users who termed the sale as a "flopkart" and even slammed the website for what they thought was cheating. Users complained how the Nokia Lumia 525 was sold out five minutes before the sale actually opened. They also wrote how prices for certain items had gone up just the day before, only to be brought down later to claim that they had been offered discounts. Grab the verified Flipkart coupons here
Also Read: Flipkart's 'Big Billion Day' sale draws flak on Twitter
However, there were also a few who claimed to have managed to buy stuff at discounted prices and commented that using higher internet speed had helped them score over others.
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