Apple introduced the new TV app, cleverly called 'TV' allowing users to discover and access TV shows and movies from multiple apps on Apple TV, iPhone and iPad. The company also introduced a new Siri feature for Apple TV that lets viewers tune in directly to live news and sporting events across their apps.
The TV app includes some nifty features such as Watch Now, which allows viewers to see their collection of available shows and movies from iTunes and apps. They can also, go to Up Next or Recommended to choose what to watch. The Up Next feature will place all the content in an order; they are most likely to watch first. For example, when viewers finish an episode, the next one will automatically appear at the start of the Up Next queue, as will any new episodes as they become available. Users can also ask Siri to continue watching a show and pick up where they left off.
With Recommended, viewers can explore curated and trending shows and movies, including collections handpicked by Apple’s curators, and dedicated categories and genres such as kids, sci-fi and comedy respectively. Users can also access their entire collection of iTunes movies and TV shows that they have rented or purchased on the platform.
New Siri capabilities offer access to live events with single voice commands too. Siri is said to be aware of live sporting events across apps so users can simply say things like, “Watch the Stanford game” or “Which games are on right now?” Viewers can also tune directly to live video by just saying the name of the app, for example “Watch CBS News” without having to navigate to the live stream from within the app.
“Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The TV app shows you what to watch next and easily discover TV shows and movies from many apps in a single place.”
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