Augmented reality and fancy jargon aside, in layman terms, Pokemon Go is basically a game. Albeit a game that rose to the top of the App Store revenue charts, earning millions of dollars a day for its publisher Niantic. This massively successful location-based augmented reality game has a large part of the smartphone-wielding world glued to their devices, wandering seemingly and aimlessly on roads looking for creatures to acquire.
Here’s how Pokemon Go has stirred other tech industries, religion and oh, even the Hillary Clinton campaign.
1. Hillary Clinton is already using Pokemon Go to register voters for its campaign. Organizers for Clinton, like her Ohio organizing director Jennifer Friedmann, started showing up at PokeStops and gyms to register Pokemon Go players to vote.
2. Some people in Turkey want Pokemon banned, stating it undermines Islam. Head of the Diyanet-Sen union of imams Mehmet Bayraktutar was quoted saying, that the game "undermines the significance and value of places where people worship" as users try to uncover Pokemon even in mosques.
3. Pokemon Go is also responsible for an increase in Pokemon searches on Pornhub. According to Pornhub, as of July 11 searches were 136 percent above the daily average prior to the launch of the game. Men were 62 percent more likely to be searching for PokePorn, and the 18-24 year old range is 336 percent more likely than all other age groups.
4. Pokemon Go also beat porn to win the internet--more people are currently interacting with digital pets on their smartphone than doing what they do in the privacy of their homes. The announcement came in the form of a tweet from one of the world leaders in personal pleasure, YouPorn.
5. Pokemon Go is bigger than Tinder! On July 8, barely two days after the app’s release, it was already installed on 5.16 percent of all Android devices in the US. If that doesn’t seem like much, consider that by July 7, Pokemon GO was already installed on more US Android phones than Tinder.
6. Pokemon Go craze crashed Aussie servers and drew police warnings too. A recent Pokemon "walk" in Sydney saw thousands of gamers descend on the iconic harbour, chasing virtual cartoon character monsters around the Opera House and Botanical Gardens with their mobile phones. Western Australia Police received numerous reports of Pokemon around the state. “Rest assured, we're gonna catch 'em all!" quipped the police force on Facebook borrowing the game's tagline.
7. Pokemon Go has already attracted just under 21 million daily active users in the United States, surpassing Candy Crush saga’s rumored peak US smartphone audience of 20 million and establishing itself as the biggest mobile game in US history.
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