Apple has made hot-selling iPhones even more appealing, premiering a speedier new model complete with a video camera, and slashing the price of its predecessor to $99.
Apple has made hot-selling iPhones even more appealing, premiering a speedier new model complete with a video camera, and slashing the price of its predecessor to $99. Apple vice president of marketing Phil Schiller made the announcements at an annual Worldwide Developers Conference in San Francisco bereft of any sign of the firm’s renowned chief executive, Steve Jobs.
Schiller said the new iPhone 3GS, the first model to capture video, will be available on June 19. “The ‘S’ stands for speed, because this is the most powerful iPhone we’ve ever made,” Schiller said. “What is inside is entirely new.” He said a 16-gigabyte iPhone 3GS would cost $199 while the 32-gigabyte model would cost $299. He said the price of an original eight-gigabyte iPhone 3G dropped to $99 from $199.
Schiller also said a next-generation iPhone 3.0 operating system will be released worldwide on June 17 as a free upgrade to owners of the smartphones. Senior vice president of iPhone software Scott Forstall said meanwhile that sales of applications for the smartphones had passed a billion in April. Apple also reported it has sold more than 40 million iPhones and iPod Touch devices, which are essentially iPhones without mobile phone capabilities.
Enhancements crafted into the iPhone 3.0 operating system include downloading rented videos and customisation to additional languages including Arabic, Hebrew, and Korean. A new “Find My iPhone” feature lets people use an Apple online Mobile Me service to locate lost or stolen devices. “It will show you on a map where your phone is,” Forstall said.
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