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Man of steel goes for corporate campaign

Congress MP Naveen Jindal, an executive vice-chairman and managing director of Jindal Steel and Power Ltd, gives a corporate touch even to his campaigning.

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Congress MP Naveen Jindal, an executive vice-chairman and managing director of Jindal Steel and Power Ltd (JSPL), gives a corporate touch even to his campaigning in his constituency, Kurukshetra. More than two dozen executives from his company have been diligently at work in the constituency to monitor and execute his planning.

A senior Congress leader said Jindal’s executives had been in fact supervising all the Assembly segments in the constituency to execute development work as well.

“There is a surgical precision with which he goes about his campaigning with a team of laptop-wielding men at his beck and call,” he added.

“I was able to help build 80,000 toilets and provide grants to villages easily... building roads was also a big success... a sewage treatment plant, polytechnic for women is being built... even though I get a grant of just Rs2 crore, we were able to raise a lot more than that for the uplift of the villages,” has been Jindal’s refrain.

With a press of button his laptops blurt out: “Besides spending Rs10.92 crore from the MPLAD fund, I have spent Rs47.55 crore from the OP Jindal Jan Kalyan Sansthan for the overall development of the constituency and society.”

Another message that his executives have been disseminating is that Jindal was instrumental, through a PIL in the Supreme Court, to get “the right to fly the National Flag freely, with respect and dignity as a Fundamental Right.”

However, an immediate fallout of the corporate culture that Jindal introduced in his constituency has been the alienation of the Congress leaders of the region.

“The party leaders feel left out and this is reflected in the manner local Rajya Sabha MP Ram Parkash has been keeping aloof from the campaign and also in the manner veteran Congress leader Tara Chand quit the party,” said a Congress leader.

He said even as an MP, Jindal’s tour programme would not be known to the party workers, but to his executives which has, in fact, alienated Jindal in the party.
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