Betting big on Indian market, world's third largest mobile handset maker Motorola is planning to score music tones and tracks with a dash of Bollywood.
HONG KONG: Betting big on Indian market, world's third largest mobile handset maker Motorola is planning to score music tones and tracks with a dash of Bollywood and regional flavour for its handsets.
The US-based company says it would not be just Hindi movies, better known as Bollywood, but an amazing array of regional songs in local dialects and in foreign languages are also on anvil.
The company has acquired Singapore-based Soundbuzz, said to be Asia's largest digital music company for the purpose of integrating Bollywood music in ring tones in its handsets.
"Essentially, the idea is to give an ethnic flavour in the language of local Indians who are mesmerised by the Hindi filmy songs from Bollywood," Christ White, President, Media Applications and Service, Motorola Inc, told PTI in Hong Kong on the sidelines of the two-day 'Music Matters 2008' conference.
Several handset operators took part in the two-day conference aimed at capitalising on the average user's craze for enjoying music via the handset.
"Soundbuzz has an amazing catalogue and library of over three lakh Indian songs and it is a strategic alliance for us to capitalise on the Indian market," White said.
The introduction of MP3-enabled handsets, even in some of the entry level models, indicates the company's ambitious project of exploiting the music rage among the handset users, said White.
Most youngsters in India, when not conversing, are seen walking around with headphones plugged to their ears, listening to music, recalled White.
So, what better way but create a rich array of songs from the Bollywood and regional films, which cut across the entire geographical spectrum of the country, White added.
Motorola feels that acquisition of Soundbuzz would give the company a distinct edge over the competitors for innovative integration of music with the handsets.
Soundbuzz, is a digital music retailer and provider of digital music services to broadband ISPs, mobile operators, hardware and handset manufacturers.
Motorola has also embarked upon the task of launching a "Motomusic website," from where music lovers can download their favourite songs for creating personal music video/audio albums, besides ring tones.
"We are looking at the evolution. Today we are selling (handsets) more than as a device," says Lloyd Mathias, Marketing Director, India and South West Asia, Motorola Mobile Devices, adding that the site would become operational in the two-three weeks.
The company has launched a series of innovative music oriented handsets like Motoyuva W 270, Rokr U 9, Moto Q9, Motorokr Z 6, Motoslvr L 9, Motorkr E 6 and Moorokr S9.
According to White the company presently holds top position in Asia and Latin America, and hopes to extend its dominance in other parts of the world.
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