Victorinox, the brand internationally known as the maker of the original Swiss army knife, is now introducing its range of travel gear in the country.
Victorinox introduces new, premium products in the country
MUMBAI: Victorinox, the brand internationally known as the maker of the original Swiss army knife, is now introducing its range of travel gear in the country, through its Indian subsidiary Victorinox India.
Victorinox already has a presence in the country through its range of Swiss pocket knives, watches, kitchen knives and perfumes.
With the launch of the travel gear, the Swiss brand is hoping to get a share of the Rs8,000 crore organised travel gear market currently dominated by Samsonite, VIP, Giordano and others.
Victorinox India is currently setting up a substantial distribution network with stocks worth Rs2 crore already on the shelf in franchisee retail outlets in Delhi, Mumbai, Bangalore and Hyderabad. The plan is to target the premium segment of consumers with its high-end range of luggage gear, which Victorinox claims is 30% lighter than similar styles in their class.
The company plans to get into full-scale media and advertising campaign in 6-8 months.
The total investment for the travel gear range in India is about Rs 8 crore, according to Anish Goel, MD, Victorinox India. Smaller accessories are priced upwards of Rs2,000 and larger accessories like computer laptop messenger bags, deluxe wheeled travel bags and trolleys are in the price range of Rs5,000-15,000.
“We are hoping for a turnover of about Rs25 crore at the end of the first year of our launch. This will include sales of our products from outlets soon to be launched at cities like Ahmedabad, Pune, Chandigarh among others,” said Goel.
John Nylander, V-P, international sales, Victorinox, said the segment of business travellers is booming and the opening up of organised retail environment would spur growth in India, apart from key Asian markets like Thailand, Hong Kong and China.
“Victorinox is synonymous with the dapper looks and quality. Internationally we have grown by about 25% and we are keeping realistic expectations from India considering the increasing global interest in the country,” he said.
c_arcopol@dnaindia.net
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}