Going red may mean tumbling into losses in the business parlance, but for India Inc this colour seems to have become more about becoming passionate.
NEW DELHI: Going red may mean tumbling into losses in the business parlance, but for India Inc this colour seems to have become more about becoming passionate and a reason to rejoice at success.
When Vijay Mallya-led premium airline Kingfisher formally announced last week the merger of Air Deccan into a combined corporate entity, the budget carrier overnight adorned the red colour on its website, which Kingfisher had already been flashing on its logo and website.
A few months ago, the same was seen in the mobile arena when India-born British telecom entrepreneur Arun Sarin xdecided to put the Vodafone brand onto Hutch-Essar, acquired for over 10 billion dollars early this year.
On the billboards across the country and in the ad campaigns in TV and print, the pink of former Hutch-Essar made way for the red of Vodafone.
This made Vodafone-Essar second leading mobile player after Airtel to garb this colour of passion.
Another telecom major Reliance Communications, promoted by billionaire Anil Ambani, also has a bit of red in its logo besides blue. Billionaire Anil Ambani's Reliance ADAG, with company symbol of two-open ended triangles resembling the alphabet A, is a blend of red and a slight variation of blue. While the outer triangle has the red hue, the inner triangle is painted in blue.
May be because of the liking for red, India's leading corporate house Tatas decided to keep the 'red' identity of Anglo-Dutch steelmaker Corus intact, despite paying over 12 billion dollars for its acquisition. It just put some bits of blue, the colour of choice for most of the Tata group firms, on the website of Corus, which continues to have a plenty of red.
The calmness of blue is also one of the most sought after colours by top Indian corporates, besides the passion of red. A cursory glance on the internet shows that most of the leading Indian corporates have their websites adorning either red or blue.
Some of the other companies that have websites dripping with red and its varying shades include low-cost airlines SpiceJet, Aditya Birla Group as well as two leading private sector lenders ICICI Bank and HDFC Bank.
In the global arena as well, world's largest steelmaker ArcelorMittal's website is coloured red. The company is run by Indian-origin billionaire Lakshmi Mittal. Another global giant run by a person of Indian origin, PepsiCo, which has Chennai- born Indra Nooyi as its Chairman and CEO, also has its logo coloured in red and blue.
Beverages major Coca-Cola, petroleum giant Exxon Mobil and renowned UK publication 'The Economist' are also in the red league.
However, India's most valued firm Reliance Industries, led by Mukesh Ambani, does not have either blue or red on its website. Rather it is coloured with a variation of grey and brown.
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