Parents in the US are thinking long and hard before giving a name to their little tyke. The baby name business has spewed 80 books in the last three years.
The baby name business has spewed 80 books in the last three years, over 100 websites and expert services galore
NEW YORK: Parents in the US are thinking long and hard before giving a name to their little tyke. They are turning to consultants, numerologists and onomasticians who have studied the origin, history and use of proper names. A moniker should have a powerful ring, yet it should travel effortlessly much like corporations that have created powerful brands worldwide with the right name, say experts.
“We have lots of customers who write to us asking for advice,” Nancy Wurtzel, the founder of one of the earliest California online baby stores allbaby.com, told DNA. Wurtzel who has written extensively on how to pick the best baby name said she had a simple rule-of-thumb.
“Test out the name. If you have to repeat the name more than twice - you have a problem,” said Wurtzel. “Some parents want their child’s name to be unique. But parents must settle on names that won’t be an albatross for their child. The name should look good on a business card.”
The Wall Street Journal reported that the baby name business was snowballing with 80 baby-name books published in the last three years and more than 100 websites offering everything from searchable databases to private consultations.
“To pick a balanced name we do an in-depth analysis for the child based on his birth date and surname. We use mathematical principles but it is beyond numerology,” head consultant, Dhorea Delaine told DNA.
“Naming a child is like a branding exercise. Brands as every ad guru knows need to travel. Parents must look ahead - a child’s name should be easy to pronounce whether he lives in America or India,” says Michelle Fleming, an onomastician, who is a baby-name book author.
US software engineer Rajika Sharma said 123-baby-names.com came to her rescue; “I found a name I loved through it after my husband and I were pulling our hair out.” The website recommends Alisha, Aadi and Brinda for girls, while Balin, Aabhinav and Arav are popular for Indian boys in the US.
The Social Security Administration says top names for girls are Emily, Emma, Abigail, Olivia, Ava, Isabella and Ashley. Jacob, Michael, Joshua, Mathew, Ethan, Andrew and Daniel are popular for boys.
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