eYantra launches online brand stores

HYDERABAD: Corporate merchandising company eYantra has kicked off customised online brand stores.

The company has already set up 15 such online shops for companies like HCL Technologies, Accenture, Tech Mahindra, Genpact, Dr Reddy’s, ING Vysya Ltd., Sasken Technologies among a host of others. These online stores sell branded company merchandise apart from non-branded third party products. Each of these stores is averaging sales of Rs 4-5 lakh a month, Ranjit Boyanapalli, head, business development said announcing the launch of Confix.

“Confix already has a customer universe of 7.5 lakh people, most of them young and upwardly mobile techies who spend an average of $10 per month each,” he added. eYantra is targeting 100 such by the end of the year and a total revenue of Rs 25 crore for the current year from the retailing division alone.

“We capture the customer first and then build the store with a customer quality that is unmatched and provides a perfect profile for merchandisers to sell their products”, Boyanapalli said, explaining the concept.