Bombay Dyeing to launch 10 high-end exclusive shops

CHENNAI: Mumbai-based home textile brand 'Bombay Dyeing' will launch 10 high-end exclusive 'bath and bed' stores to showcase its exclusive collection of bedsheets and towels.

The company would spend around three to four crore on advertisements for its promotion, company's head of domestic business Arun Bhawsingka said while launching the company's new bed and bath linen 'Country Romance Collection' here on Saturday.

'Country Romance collection' has 12 groups of bed sheets in three different designs each and 14 groups of bath towels, he said.  The bedsheet collection is priced at Rs 1,249 and the towels are priced at Rs 355 onward.

The new collection would be available at 400 exclusive Bombay Dyeing stores across the country, he said.