Harvard Review to print from Mumbai soon

MUMBAI: Harvard Business School Publishing Corporation has joined hands with the India Today Group to bring out the South Asian edition of Harvard Business Review (HBR) for the Indian market.

Thomas A Stewart, editor and managing director of HBR, said India is the world’s second fastest growing economy and boasts of one of the world’s most dynamic and innovative business communities. “We are delighted by this partnership and the chance to bring HBR’s blend of practical wisdom and scholarly acumen to a growing and increasingly influential South Asian audience. It is important for HBR to be on the ground in India as her contributions to world business and management thinking increase.”

Featuring a panel discussion with HBR editor Stewart and CEOs of India’s leading companies, the premier issue is scheduled to be launched in Mumbai on October 16, 2006.

Aroon Purie, editor-in-chief of the India Today Group, said, “India has an enormous appetite for the kind of authoritative business content that HBR uniquely delivers.”

HBR South Asia will run the same editorial content as the flagship US edition. The only difference will be in the area of regional advertising. The South Asian edition of HBR has been priced at Rs 750 as against Rs 1,075 for the one currently imported. This will mark the magazine’s 12th edition.

Based in Boston, Massachusetts, HBR is a unit of Harvard Business School Publishing, a wholly-owned, not-for-profit subsidiary of Harvard University.