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Ford to buy Rover brand name

The Rover brand name, the former pride of British car manufacturing, is to be sold to United States car maker Ford by BMW, a spokesman for BMW said on Monday.

DNA Web Team

Updated : Sep 14, 2017, 03:48 PM IST

FRANKFURT: The Rover brand name, the former pride of British car manufacturing, is to be sold to United States car maker Ford by BMW, a spokesman for BMW said on Monday.

"Ford is going to exercise its right on the Rover licence, notably to protect the image of its British subsidiary Land Rover," the BMW spokesman said, without giving a value for the transaction.

Ford bought Land Rover from BMW in 2000 as well as a right to acquire the Rover brand name.

Business papers had speculated about a possible sale of the Rover brand to China's Shanghai Automotive Industry Corporation for over $21 million.

Fellow Chinese automaker Nanjing Automobile Corporation bought MG Rover, Britain's last major independent automaker, after it collapsed last year.

Century-old MG Rover, which produced the Mini and Jaguar, was forced to sack around 6,000 workers after a failed tie-up with SAIC helped push it into bankruptcy.

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