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Adlabs to complete Synergy buy in 2 months

Adlabs Films Ltd said on Thursday it planned to buy a majority stake in New Delhi-based Synergy Communications Pvt Ltd to expand in the television content business.

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MUMBAI: Adlabs Films Ltd said on Thursday it planned to buy a majority stake in New Delhi-based Synergy Communications Pvt Ltd to expand in the television content business.   
 
Synergy is a producer of quiz shows and programmes like Kaun Banega Crorepati that had a format similar to the international classic Who Wants to Be A Millionaire.
 
Adlabs chief financial officer V Devarajan said the acquisition of Synergy, run by quiz master Siddhartha Basu would be completed in two months.   
 
“We are ramping up the numbers in the content space... TV is a significant revenue generator in the content space,” he said.   
 
Adlabs shares rose 1.9 percent at Rs 338.30 in a weak Mumbai market.
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